Zattoo – How do we watch TV in the future?

Will there still be the artificial fireplace?

The freedom to choose is omnipresent throughout our daily life. It gives us the possibility to live a highly individual life. Currently, the regular TV service is providing content for a large audience only to reach a high user number. Although there are hundreds of channels available, the user often does not find the right content which he would like to watch. In the past, technical limitations of broadcast airing restricted users to get different contents. However, nowadays there are other options to provide a moving image for the user.

By the early 90s, the availability of Internet for public access opened the door for the users to personalize their TV experience. The existing traditional TV offers only a passive perception; however, since the media consumption is highly individual; every user should be able to decide what content they want to watch, at what time and on which pace. On the other hand, the overwhelming variety of the programs in the TV makes it very difficult for the user to have an overview of the complete content and reach what they wanted to have in the beginning; just simply to watch the content.

Main goal for this thesis was to develop a concept how TV consumption in the future could work. In order to accomplish this goal, research about the history and future of TV was done. This research led us to come up with the questions for the users and find out how they use the TV now and what they would like to change in the future. All of this research was implemented in a UX concept and some UI Mockups for visualization.

The idea is based on three layers of content discovery.

1. JUST WATCH / OWN CHANNEL
The user starts the services and immediately dives into his content. The system provides him recommendations. It is his “own“ channel. If he does not like the shown content he can easily zap to the next one in line.

2. CHOOSE CONTENT
At the second layer, user can choose out of six pieces of content. He can immediately start a show, add onto his list or order his own list.

3. DISCOVERY
If the user just wants to browse around, then he gets to the third layer. The content is clustered in categories. They can be curated or dynamic. The most relevant content is placed more closely to the user than less relevant content.
(An illustration is placed in the gallery)

Client

Master thesis
Prof. Wolfgang Henseler, Prof. Thomas Hensel
Developed at zattoo.com